Jim Plonkey
Co-Founder
Jim Plonkey is a Co-founder of Natural Replacements. A digital marketing professional with a passion for sustainability, Jim lives in Southeast Michigan and enjoys traveling to new places, spending time outdoors - kayaking, hiking, and gardening, and yoga.
As Jim started to learn more about more sustainable alternatives to common products, he found it exciting to share opportunities with his family and friends.
He quickly came to realize two things:
- How easy making these positive changes is when you have the right information
- How common misleading information is within this industry
Being a marketer, he decided to embark on the journey that became Natural Replacements, focusing on providing helpful information and encouragement to those who have an interest in living more sustainably.
He considers himself a life-long learner and he views Natural Replacements as a great opportunity to continue learning and expanding his knowledge on all things sustainability.
"My experience in eco-friendly products and general sustainability comes from embracing every life experience as a learning opportunity. Enjoy the trial and error, don't beat yourself up when you're wrong but rather use it to grow.
Meeting new people, going to farmer's markets, networking with other eco-friendly businesses, and countless hours of research have helped me grow."
Jim has a degree in business administration, with a focus in accounting as well as several digital marketing certifications.
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Articles by Jim
Halloween is Scary to the Environment, but Doesn’t Have to Be For most people, sustainability isn’t one of the first things that come to mind when they think “Halloween”. But when you do stop to think about it, the thoughts are frightening. The waste created on this single day is…
As a business owner or representative, being more eco-friendly and avoiding greenwashing can be intimidating. You want to promote your positive contributions to the planet without being untruthful or misleading, right? The same signs that you would use as a consumer avoiding greenwashing can apply to a business from the…
Greenwashing is the act of making false or misleading claims about the environmental impacts of a product, service, or company. The term greenwashing was first coined in 1986 by Jay Westerveld, an environmentalist who used it to describe certain practices of the hotel industry [1]. Greenwashing has become increasingly common…
As a consumer, you’re already on the right path by reading about greenwashing and educating yourself! Greenwashing is the act of making false or misleading claims about the environmental benefits of a product, service, or company. As earth-conscious consumers, it’s our duty to identify and avoid greenwashing where we can.…
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